Scientific Intelligence.

Lead with Certainty.

Leadership decisions – across sectors and issues - are often made largely by intuition, or “gut instinct”. They are, in the end, intelligently derived “best guesses”. Leaders will then use tools such as traditional market research and the opinions of those around them to validate their best guess, even though these methods are demonstrably flawed.

The good news: We have a way to eliminate the guesswork around important leadership decisions.

Lead with Certainty.


Intelligence and science.

We combine our knowledge of cultural archétypes and organizational drivers, with the sharpest proprietary tools and methodologies. Scientific Intelligence has developed an integrated process that takes the place of traditional analytics and “strategic planning”.

Our approach consists of two stages

Insight Development The Master Brief

Our clients include

Who we are.

Scientific Intelligence principals are innovative thinkers and strategists with decades of expertise with global clients and complex issues coupled with significant leadership experience. Having worked across multiple sectors and served both on client and agency/consulting side, we bring a wealth of knowledge, insight and creativity to clients and projects, along with a strong belief that the best answers are often found within the client’s organization. Our mission is to help clients discover and develop these ideas to their greatest benefit.

Contact us

To find out more about how Scientific Intelligence can be of service to you and your organization, please contact:

Penelope Fridman


Wahn Yoon