Leadership decisions – across sectors and issues - are often made largely by intuition, or “gut instinct”. They are, in the end, intelligently derived “best guesses”. Leaders will then use tools such as traditional market research and the opinions of those around them to validate their best guess, even though these methods are demonstrably flawed.
The good news: We have a way to eliminate the guesswork around important leadership decisions.
Lead with Certainty.
Revolutionary tools for leaders.
Combine thought leadership with uniquely advanced scientific tools, and the result is a powerful new perspective on issues and opportunities. That’s Scientific Intelligence.
A leading-edge consulting group, we work with enterprise leaders in the business, political, and NGO communities worldwide. Specific services include insight and strategic development in the areas of corporate strategy, leadership, marketing, mergers & acquisitions, and HR.
Scientific Intelligence
Fast.
Complex challenges, big opportunities, and periods of significant change – all necessitate that leaders gain in-depth understanding of the needs of the marketplace. But increasingly, time is of the essence. A solution put in place too late is no solution at all.
Scientific Intelligence uses proprietary methodologies to uncover fresh insights and deliver solutions for sustainable success.
Approach
Intelligence and science.
We combine our knowledge of cultural archétypes and organizational drivers, with the sharpest proprietary tools and methodologies. Scientific Intelligence has developed an integrated process that takes the place of traditional analytics and “strategic planning”.
Society operates in ways that are, more often than not, invisible to its individual members. Our highly successful business methodology, the Structural Mapping Process™ (SMP), maps how society operates relative to the issue at hand. It then uncovers and sequences the pathways and provides a strategic map with unprecedented clarity.
Society operates in ways that are, more often than not, invisible to its individual members. Our highly successful business methodology, the Structural Mapping Process™ (SMP), maps how society operates relative to the issue at hand. It then uncovers and sequences the pathways and provides a strategic map with unprecedented clarity.
The Master Brief
Building on your map and the insights from the SMP, we work in a collaborative session with your senior leadership to develop the fundamental components of your strategic needs, which are summarized in a succinct, user-friendly cross-functional document we call the Master Brief.
The Master Brief is customized for your particular needs, and can include such elements as :
Corporate Strategy
Strategic Imperatives (across functional areas and dimensions of the organization)
Strategic Positioning
Brand Promise
Mission/Vision
The Master Brief provides a solid foundation for further tactical ideation or strategic planning efforts. With the SMP map and Master Brief in hand, clients are able stay firmly on strategy as they go to market.
Scientific Intelligence principals are innovative thinkers and strategists with decades of expertise with global clients and complex issues coupled with significant leadership experience. Having worked across multiple sectors and served both on client and agency/consulting side, we bring a wealth of knowledge, insight and creativity to clients and projects, along with a strong belief that the best answers are often found within the client’s organization. Our mission is to help clients discover and develop these ideas to their greatest benefit.
Penelope Fridman
Principal
With over two decades of marketing and senior-level business experience across a myriad of categories, Penelope’s unique skill set – from strategic planning to general business management and multiple stakeholder communications – has enabled her to provide results-generating services to a number of organizations.
Penelope has developed and implemented strategies, marketing, communications and social programs for public and not-for-profit corporations, and public/private partnerships across many sectors. Clients include RBC, Magna, Rogers, SickKids, Heart and Stroke Foundation, Canada Post, Humana, UNICEF, Audi, Molson/Coors, Unilever, Live Nation, Abbott Laboratories, Amgen and Sanofi.
Penelope is actively involved with the Rotman School of Management, and is an alumna of The University of Western Ontario and The Rotman School of Management.
Wahn Yoon
Principal
Raised in New York City, Wahn’s career spans 20 years as a strategist in multiple sectors. As senior director and strategist at JWT, he was instrumental in developing and launching Ethos, a WPP-owned global consultancy specializing in cause marketing strategy. He was responsible for bringing in and leading some of the agency’s largest new accounts, including Magna/Harvard University, UNESCO, UNEP, SickKids, and Shell. As principal in Scientific Intelligence, Wahn has developed strategies with senior executive teams at Humana, Live Nation, Audi, and many others.
Wahn attended Harvard University and Columbia University Business School, and is active on numerous boards and associations.
Syd Kessler
Principal
Syd is a renowned entrepreneur and a widely acknowledged legend in Canadian marketing. In 1988, Syd started a joint venture with John Labatt Ltd. - Supercorp. Under his leadership, Supercorp grew from $10M annual revenue to over $150M in just four years, becoming the commercial production industry’s unrivaled leader. Supercorp controlled 68% of all advertising production in Canada and was the largest TV commercial production company in the U.S.
In 1994, The Kessler Group was created to address a growing need in the advertising community to move away from the broadcast advertising model, to a new advertising model called narrowcasting. The Kessler Group secured contracts with such notable American firms as Dow Jones, Wal-Mart and US West. On the heels of this success, Syd became Co-Director of the KPMG digital strategy practice in 1997, and then co-founded Scientific Intelligence in 2005.
Having recently been inducted into the Marketing Hall of Legends, Syd now spends his time identifying, investing and then mentoring new businesses and organizations.
Contact us
To find out more about how Scientific Intelligence can be of service to you and your organization, please contact:
